Brand identity development and communication strategy for Etherea, a neo-psychedelic music festival. This genre reimagines the spirit of psychedelia through the contemporary lens of electronic music. Its sound merges dreamy melodies, synths, and reverberated textures to create immersive, otherworldly atmospheres paired with introspective lyrics. The brand embraces the poetic sense of 'the ethereal': something intangible and sublime, mirroring the music it represents.
Credits: Diseño Gráfico II, Cátedra Gabriele, Diseño Gráfico FADU-UBA (2025).
